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1 informed choice
выбор на основе информации
Решение о покупке, принимаемое покупателем на основе подробного ознакомления с информацией о товаре. Такой выбор свойственен определенной категории покупателей, однако практически каждому потребителю необходимо какое-то количество информации о товаре. Объем информации зависит от степени осознанного риска (см. perceived risk) – чем больше риск, тем больше покупателю нужно информации. Производители должны учитывать этот фактор. Обычно технически сложные и дорогие товары снабжаются подробными инструкциями. Производитель, тем не менее, не должен переусердствовать. Существует категория потребителей, которую может напугать слишком обильная информация о товаре, и они могут счесть, что товар, например, крайне сложен в использовании.
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EN
Англо-русский словарь нормативно-технической терминологии > informed choice
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2 informed choice
общ. обоснованный выбор, выбор на основании информации (выбор, осуществленный после изучения информации об имеющихся альтернативах, напр., решение о покупке, принятое после ознакомления с информацией о товаре)See: -
3 informed choice
Общая лексика: осознанный выбор -
4 risk reduction theory
марк. теория снижения риска (теория потребительского поведения, утверждающая, что выбор при покупке осуществляется исходя из минимизации осознанного риска, связанного с ошибочным выбором; такие товары как дезодоранты, краски для волос и детское питание, связаны с высоким осознанным риском, и поэтому потребители обычно покупают товары известных фирм; для товаров, связанных с меньшим осознанным риском, отмечается тенденция менять марки или фирмы в ответ на рекламу или изменение цены)See: -
5 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
6 on record
записанный, зарегистрированный, отмеченный; занесённый в протоколBut Dollar Diplomacy is not simply the diplomacy of investment. It is, on the record, a method of conquering strategic positions by use of financial influence. (G. Marion, ‘Bases and Empire’, ch. 10) — Но дипломатия доллара не является просто дипломатией капиталовложений. Как показывает история, это метод завоевания стратегических позиций с помощью финансового влияния.
‘But if you want to stay in the power play you have to make a clear choice. In that document you don't make it.’ ‘I'm not ready or informed enough to make it. don't push me, Mel.’ ‘I'm not pushing, sir. I just want to be on the record.’ ‘You're on it, Mel.’ (M. West, ‘The Ambassador’, ch. XV) — - Если же вы хотите продолжать борьбу за влияние, вы должны сделать окончательный выбор. В вашем документе этого не заметно. - Я еще недостаточно информирован и не готов к этому. Не торопите меня, Мел. - Я не тороплю, сэр. Я просто хочу обратить ваше внимание на это. - Я приму к сведению, Мел.
This is the worst earthquake on record. — Это самое сильное землетрясение из всех зарегистрированных до сих пор.
См. также в других словарях:
choice — choice1 [ tʃɔıs ] noun *** 1. ) singular or uncount the opportunity or right to choose between different things: Our aim is to provide greater choice for consumers. have a/the choice: These people have the choice of whether to buy a house or rent … Usage of the words and phrases in modern English
choice — I UK [tʃɔɪs] / US noun Word forms choice : singular choice plural choices *** 1) [singular/uncountable] the opportunity or right to choose between different things Our aim is to provide greater choice for consumers. have a/the choice: These… … English dictionary
informed — in|formed [ ın fɔrmd ] adjective 1. ) based on good knowledge of something: an informed choice/decision/guess 2. ) having a lot of knowledge or information about something: The book is intended for an informed readership. a ) involving people who … Usage of the words and phrases in modern English
informed — UK [ɪnˈfɔː(r)md] / US [ɪnˈfɔrmd] adjective 1) based on good knowledge of something an informed choice/decision 2) a) having a lot of knowledge or information about something The book is intended for an informed readership. b) involving people who … English dictionary
informed — [ɪnˈfɔːmd] adj 1) based on good knowledge Ant: uninformed an informed choice/decision[/ex] 2) someone who is informed has a lot of knowledge about something Ant: uninformed … Dictionary for writing and speaking English
informed consent — n: consent to medical treatment by a patient or to participation in a medical experiment by a subject after achieving an understanding of what is involved and esp. of the risks Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. informed… … Law dictionary
Choice on Termination of Pregnancy Act, 1996 — Act to determine the circumstances in which and conditions under which the pregnancy of a woman may be terminated; and to provide for matters connected therewith. Citation Act No. 92 of 199 … Wikipedia
Choice USA — is a reproductive rights non profit organization in the United States based in Washington, D.C. and Oakland, California. It is youth led, with a focus on pro choice movements. Contents 1 History and organization 2 Mission and values … Wikipedia
Choice (comics) — Choice cover to Hardcase #1, Art by Scott Benefiel Publication information Publisher Malibu Comics … Wikipedia
Informed judge — The informed judge is a concept that 19th century political philosopher John Stuart Mill used when describing utilitarianism. Mill posited that in order to find the better of two choices, one must find the choice that yields more happiness. One… … Wikipedia
informed — adj. VERBS ▪ be ▪ keep, stay ▪ keep sb ADVERB ▪ closely, well … Collocations dictionary